Contributed by Anup Surendran
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5 tips to choose the right vision statement for your business
“Give us clear vision that we may know where to stand and what to stand for- because unless we stand for something we shall fall for anything” - Peter Marshall
This is so true for business. But the most important thing which entrepreneurs don't realise is that having a vision statement by itself doesnot suffice.The vision has to be something you commit to on a daily basis. The strategies you come up with should support the businesses vision.So why do you need a vision statement ?A vision statement is a tool that can guide your organization as market conditions, technologies, and buyer behaviors change and evolve. It summarizes what an organization wants to become within a specified time frame and should resonate with management and staff. Not only does a vision give shape and direction to the organization’s future, it helps set priorities and criteria for product development plans and strategies. A well-crafted vision will help employees feel proud, excited, and part of something much bigger than themselves.Here are 5 tips to choose the right "vision statement" ?- When you pitch your vision to prospective investors, prospective partners and possible employees, you need to gauge their reaction. You will need to find out if there was anything in your pitch which interested or excited them. If there was no interest, you will need to make it interesting.
- You will need to understand how "far fetched" it is. If your vision is too "far fetched", the people around you will just tune out. They will feel that this is an impossible task and it not worth taking an effort. You will need to move away from complete hallucination to a little more reality.
- If you have not included the "human factor", then your vision statement is not ready yet. Any organization you build will need to interact with people (consumers, employees etc) and including human values in your vision statement connects with people who read your vision statement
- If your vision statement has not stretched the organization's capabilities and image, it is not the right vision statement. It has to give shape and "direction" to the organization's future. If the "direction" is not present, then redo your vision statement.
- If your vision statement is more than a page long, It is blurry. Make it more clearer by making it short and fit in less than a page.
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