Anup Surendran’s blog
In the pursuit of solutions
-
How Microbrewers are taking on the Larger Breweries
Recently Brick Brewing of Waterloo, Ont., one of Canada's larger independent micro brewers, announced it had been sued by Anheuser-Busch and Labatt Brewing over Brick's new Red Baron Lime product. Do you know why they were sued ? They were sued for "Copycat marketing" according to Labatt's Vice-president of public affairs, Charlie Angelakos. Apparently their packaging and marketing for the Lime beer was too similar to Bud Light Lime. It's the second such suit Labatt has filed against Brick this year. According...
October, 8 2009 • 0 Comments • 0 Faves
-
What Men's retailers and Startups can learn from Strip Clubs
Susan Mohammad from Canadian Business recently pointed out something. Retailers are not paying enough attention to Men. A lot of men share an aversion to malls, but retail experts say the way men shop is changing. Yes, they don't care much for the shopping process itself, but they care more and more about looking good. The market for men's outerwear alone is expected to reach $4.7 billion by 2013. an increase of $400 million in a decade. The main problem, according to Bertrand Pellegrin, a retail consultant, is...
October, 2 2009 • 0 Comments • 1 Faves
-
Networked at SOHO Toronto
SOHO canada is a dynamic conference for small, medium sized businesses and Entrepreuners in Toronto, Canada. The high quality presenters at this event had quality tips for the audience. Some of the most notable speakers at the event were - Rick Spence, Erin Bury (Sprouter) , Shane Lawrence , Roger Pierce (BizLaunch) and Vanessa Wynn-Williams (Yahoo). Some of the most notable entrepreuners at the event were Donna Marie Antoniadis and Rusul Verjee.
October, 1 2009 • 0 Comments • 0 Faves
-
Why FREE works
via xkcd.com FREE has immediate marketing leverage
September, 25 2009 • 0 Comments • 0 Faves
-
How to get new customers - AUTOMATICally
Here is the AUTOMATIC way to get new customers. Attention - Grabbing your prospects attention is the hardest. They are already so distracted. There are many ways to do it - Shout out!, Give something for free, Help them when they need your help, Give something unique, Give away tips, ideas or a test drive. Utility Factor - The prospect has to find your product / service to be useful. If you can prove that your product is more useful at the same price point your competitors offer than your competitors you already...
September, 21 2009 • 0 Comments • 0 Faves
-
-
How do you make your new brand popular?
Try associating it with something which people like - Vodka!
September, 19 2009 • 0 Comments • 0 Faves
-
-
Updated : Top Posts | ReviewScale
Check out this website I found at reviewscale.com New marketing content
September, 19 2009 • 0 Comments • 0 Faves
-
How to email pitch your blog
I am not a salesman and I am a little wary of salespeople. However good salespeople do one thing really well, they sell! When ReviewScale launched, I got a lot of email pitches from SEO consultants, the roguecfo and from development shops in India and Vietnam. I got in touch with some of them - the SEO guys and figured out what they were offering and I actually worked with one of them for 6 months. However, all things said, it is time to use an email pitch to promote http://Paper.io. First of all let us...
September, 16 2009 • 0 Comments • 0 Faves
