Contributed by Anup Surendran
Anup Surendran’s blog
In the pursuit of solutions
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Google Aims To fight for Display Ads
Google’s chief executive, Eric E. Schmidt, has said repeatedly that display advertising offers one of the company’s best prospects for expansion, now that growth in its text ad business has slowed significantly. The new advertising exchange is a cornerstone of Google’s display strategy, and one of the main reasons Google bought the ad company DoubleClick last year for $3.1 billion.
via nytimes.comGoogle's finding a new pie of business. Neal Mohan's objective of growing the display advertising pie just doesn't make sense. This looks like taking a slice of an existing pie and leaving yahoo to starve.
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