How to email pitch your blog

I am not a salesman and I am a little wary of salespeople. However good salespeople do one thing really well, they sell!

When ReviewScale launched, I got a lot of email pitches from SEO consultants, the roguecfo and from development shops in India and Vietnam.

I got in touch with some of them - the SEO guys and figured out what they were offering and I actually worked with one of them for 6 months.

However, all things said, it is time to use an email pitch to promote http://Paper.io.

First of all let us see what the anatomy of an email pitch looks like.

The main sections of an email pitch are

{Catchy subject line}
{Addressing the recipient}
{Introducing yourself and connecting immediately}
{What it is you are offering - Main Vision and Sub Visions}
{What is in their for your recipient}
{Your Credibility indicators}
{Brief story line and differentiators from your competitors}
{Call to action for your recipient}
{Any other supporting links}

So let us go ahead and make one now for the Paper.io site.

Let us target a guy called Chris Brogan - a social media guru. You know what, I am going to cheat here a bit. I and Chris have some exchanged emails before.

Email Subject : How to compete ? Our way of competing - Paper.io

Email Body:

Hi Chris,

Its been a while since we connected, last time we chatted was on linkedin through ReviewScale. With the high probability that you don't remember me, let me reintroduce myself - I am Anup Surendran (Founder of ReviewScale and Paper.io). Chris, your recent blog article (How to compete? ) struck a chord in me.

Chris, even though I have blogged before, I have never blogged personally and I just started chronicling my daily updates on http://www.AnupSurendran.com with the headline "How David(s) takes on Goliath - How a completely new site takes on Craigslist and Kijiji - in 12 months! "

Yes, I am creating an aggregator. Yes, there are tons out there. However, the main vision for this site is to " Make Aggregators less boring" . The other smaller differentiators are going to be "Giving every Source importance" , "Where Readers Vote for the best Source" and "Limited Sources".

My experience with ReviewScale has taught me quite a few things - especially the things with marketing which you think will work but never turns out that way!. My experience working with startups and consulting to Fortune 50 companies have also taught what works for big companies donot work for startups.

Chris, For me and the future Paper.io team to make this vision come true, as part of the marketing strategy, there will be a social media strategy in place. Both of us know, this is very important to get wide acceptance and get the word out there. Chris, I was thinking that you might be interested to follow my blog to see the lessons I learnt about which of your tactics (e.g. http://www.chrisbrogan.com/the-subtle-art-of-linkbaiting/) worked for Paper.io and which failed. And please find time to drop me a line on what your thoughts are and what suggestions you have.

regards,

your contact on linkedin.

Anup Surendran

http://www.Paper.io

http://www.ReviewScale.com

What do you folks think ? Do you think I can improve this pitch ? Do you think I should maybe shorten it? - after all it is a pitch :)

Tags » marketing pitch

16 September 2009
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