Contributed by Anup Surendran
Anup Surendran’s blog
In the pursuit of solutions
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How to get new customers - AUTOMATICally
Here is the AUTOMATIC way to get new customers.Attention - Grabbing your prospects attention is the hardest. They are already so distracted. There are many ways to do it - Shout out!, Give something for free, Help them when they need your help, Give something unique, Give away tips, ideas or a test drive.Utility Factor - The prospect has to find your product / service to be useful. If you can prove that your product is more useful at the same price point your competitors offer than your competitors you already have won most of the battle.Trust - You want your prospects to trust you, so make sure they see and read great comments from your satisfied clients. Place testimonials throughout your marketing so your prospects can’t miss them.Observe - Observe what they do, where they shop, what they don't like, what they will pay for, what they will not pay for, what they hate.Motivation to act - Give your prospects a compelling reason to read or hear your message, to contact you, and to buy from you today. If it's possible to put off a decision, most people will. Include something in your marketing that will motivate your prospects to act right away, whether it's an offer too good to refuse, or a time limit on an offer or both.Amuse - Life is too short to be serious. Enjoy doing business and let your existing customers enjoy doing business with you. Do something funny. Your customers will convert your prospects for you.Time - Your prospects time is important. Your time is important. Don't waste a prospects time by selling something they don't need. Understand their needs intimately before you pitch.Interest - Before your prospects get distracted by another site, or another task, grab their interest by making them curious about how much better off they'll be with your product or service by addressing their concerns with your solutions.Commitment - Help your prospects make a commitment by using everything above to try using your product or your service and then hook them on your outstanding customer service.Let us know how if you have used the AUTOMATIC way before to get new customers.Leave a Comment
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